Thursday, November 25, 2010

photographic supplies

regular as clockwork...Camera mag turns up in the letterbox, it takes me 20 minutes to consume all its words, pictures, reviews and new products.
I'm like a rat up a drainpipe as i savour every page and ogle over the latest new cameras, new technology, printers and so much more...
Photographic heaven to me... over a cuppa.
And a bonus this month a catalogue from
Specials and some really cool items...

Fat Gecko a cool camera amount
Kindermann a new old slide projector
Portable lighting case.... to name but a few discounted bargains....

check it out....something for everyone.

Saturday, November 20, 2010

World record panoramic of London

I love world records, peopel all the world put a lot of effort in to each record, there is unmatched energy, research and a desire to be the worlds best.

So guess my amazement when I discovered a world record in photos as of November 2010, the worlds biggest panoramic photo.

Check out London, its landmarks and its story pixel by pixel by Jeffrey Martin at 360cities*

from his website:
"This is an 80-gigapixel panoramic photo, made from 7886 individual images. This panorama was shot from the top of the Centre Point building in central London, in the summer of 2010. We hope that the varied sights and energy of London have been captured here in a way never done before, so that you can experience one of the world's great cities - wherever you may be right now. "

Wow, can wait to see more!
You can sign up to Jeffreys newsletter and see more as they come to light.
For those tech heads:
" The panoramic photo was stitched on a Fujitsu CELSIUS workstation comprising dual 6-core CPUs, 192GB of RAM, and a 4GB graphics card.

" I'm getting weak kneed just thinking about the dual 6 cores....phew..."

*360 Cities is dedicated to promoting geo-located, high-resolution spherical imagery by providing the best any where platform for publishing panoramic photography on the web. is the web's largest collection of spherical, map-based panoramas, and through its partnership with Google Earth, this content is introduced to an even wider audience worldwide. 360 Cities is a Netherlands limited company with a subsidiary in Prague, Czech Republic.

Saturday, November 13, 2010

Photographing in your own backyard

How many times do you meet people who know nothing about the places of interest in their own region?

For me I like to know from a personal and a business perspective what is out there.

Its nice when visitors come and you can refer with confidence to a local hotel, inn, cafe accommodation etc.
So if you love your region, get out there, enjoy the sites and take photos!

Be a photographic ambassador of your region and share those pics on face book, by mobile phone and or by the good old email.

See if there is a local visitor information centre that can sell your photos as cards or postcards have them printed out and see if local businesses will showcase them - you may even wish to discuss commisionable sales!
happy snapping!

Thursday, October 14, 2010

people and places

Sometimes you meet people and have an instant like of them.
We met Peta in Melbourne in September.

Peta was telling us of some of the wonderful places they (Peta and her hubby Ron) had discovered on their trip around Australia.

So what you may ponder..?
People travel around Australia all the time...
Yes but how many do it in style?

They are travelling on a wonderful boat, yes that's right a boat!
Well its much more than a boat, a small sailing ship we would call it as we are the non sailing variety.
So now we can enjoy reading and following their travels by checking in every so often to their travel blog.
What fascinated me is that they are living their dream, discovering Australia, its coastal cities, its people,the local fare and learning about each ports unique attributes.

What a lifestyle!! and then there is the fishing....
Imagine the photos one could take?? that's what id be doing 24/ click click...
You can see the images they have taken as Peta updates their travel blog for relatives and friends - a great variety each one telling its own story.

Live life and love it - I think Peta and Ron are doing just that!
Jealous yet??...we are! happy travels you two!

Wednesday, October 13, 2010

September news in October...

September newsletter out today...bit late but you know what they say better later than never.. here is a snippet..

Did you notice its only three months until Christmas?

AHHHH! Now that I have got your attention...

Emails, invoices and phone bank messages
Ever wondered how to extend your marketing with little or no budget?
Ensure your emails have a signature that includes your contact details, business tag line, website and any up and coming events, milestones or special announcements.
You can do this with your invoices too!
Don't forget to add your BSB and account information for payment as many
businesses pay by EFT (electronic funds transfer)

Phone bank messages - sometimes you have to pay for the expense of having a message bank. Think of when you have contacted a business only to find no message bank.
Have you rung the right number and how can you leave a message?
Nine times out of ten a potential customer will not ring back so it may have been a missed business opportunity..

happy marketing.... till next time..

Sunday, August 29, 2010

Marketing and on line strategies - part of your marketing plan

Have a compeditive edge, establish a marketing plan and or online strategy.

So many businesses don't have marketing plans or a online strategy - this I feel is a huge part of running a successful business.
Here are some hints and information about on line strategies.

On line strategies
This will vary depending on your business size, product, resources and budget.
I would recommend that you consider your online strategy & the tools in your arsenal as part of your marketing plan.

Some tools include:

Does Google like blogs?, oh YES!
As its robots and search bots look for fresh text. With a blog you can add text, photos and show case your wares via one or two regular updates per week, to get extra visits, you can review or comment on a new product relevant to your industry.

E books
For lovers of the written word, basically its a electronic book. This can be accessed by PC's, palm pilots, book readers and mobile phones.
There are popular viewers to store and read your purchases and there are online libraries.
Check out
They started in 2000 with just 50 titles, now you can search for well over 100,000 titles in 3 file formats.
Many people are now making money by writing e books and selling them through their websites or specifically set up websites - with landing pages that capture the reader/ viewer with specials and 'cant live with out' motivational text as I call them!
Just Google or Bing an e book with your industry sector name. ( eg: marketing e books )

With out a doubt I'm not sure how businesses can not have an online business card these days. Nearly 400 Million people have computers when you add this to the amount of people with mobile phones= 5 Billion.
It pays to be online and have an up to date one!
I nearly cry when I see wonderful businesses with out of date websites.. heartbreaking...

I like CMS websites - content management systems.
Basically a company sets up a template for you and you can alter pages, articles, photos and text, you have control over the content when and where you want.

What is the fuss all about? Its a free access social networking website that allows individuals and businesses to upload photos, post messages, videos and much more. Its a great social way of keeping in touch with customers, relatives and friends. Its is fairly easy to set up and you can log on anytime of day and stay in touch. Set up a personal one first then set up a business one, be careful what you comment about and or post as this is a global platform and your comments can be viewed by thousands.

E- commerce
This is a website that allows you to conduct commerce electronically i.e. selling products on line whether it be produce, product, information products or services.
To have a full capable e -commerce website you must have a self authoring content management system (CMS) that is e - commerce enabled.
Or you must own website building or editing software such as Adobe Dream weaver Cs4 ( with e commerce Made simple - a PayPal e commerce tool kit added), or you build a website using open source free website building tools and templates ( Joomla or or your third option is to ask for a CMS template to be built by companies such as Websitegurus.

hope this helps with your marketing plan and online strategy decisions.
happy marketing!

Wednesday, August 25, 2010

Is our country going nuts?

Soon you wont be able to photograph anything...

Arts freedom Australia is making a commitment to fighting the increasing amount of red tape which is stifling Australia's photographers, film-makers and other image makers.

Harrold and the Thickshakes - Arts Freedom Australia
A new clip by Harrold and the Thickshakes supporting Arts Freedom Australia in their fight to reduce the legislation surrounding photographing our beautiful country.
For details visit:
I urge all photographers and photo enthusists to take notice and support this calling if you can!
We are photographers not criminals!!

Friday, August 13, 2010

food photography

Food photography can bite, working with resturants, chefs and owners can be challenging but very rewarding.
Food has to be taken from the the pre are and set up very quickly, all sorts of considerations have to be thought about.
Convey the story that you wish to tell
The results have to be mouth watering

Some things I have learnt:
take a tripod and extra lighting
reflectors are a good thing too
small/ shallow depth of field
steam can be hard to work with
work fast
use cottaon wool to prop food if you need to
keep backgrounds basic
colours need to be worked on
you can use a small water spray to make vegies look fresher
always use fresh food
once you have taken your shots, change the angle spice it up a bit...
you can eat the props if your quick!
Enjoy the shoot - I do everytime!
Photos taken at Black Spur Inn - Narbethong.
The dessert was to die for and the hot chocolate was sensational!

Sunday, July 25, 2010

When clouds are seen and fog lifts there is hope of warmer weather

"When clouds are seen, wise men put on their cloaks;

When great leaves fall, then winter is at hand;

When the sun sets, who doth not look for night?

Untimely storms makes men expect a dearth."

William Shakespeare

Being that today is the second day of sunshine
after it seems a week of overcast, frost and fog,
it reminds me how much I love the warmer weather
and sunsets that each close of day brings.
Enjoy my Murrindindi Sunset.

Tuesday, July 20, 2010

New website

I love new web sites!
I like seeing new webbies for businesses, a freshening up a tightening of the message and the offerings.
After having the same website for about 8 years I decided I wanted a fresh look.
So I approached a local designer and got a logo designed!
Wow expensive you may say!! Well no!
I found a talented local designer who doesn't charge the earth!

Check out:

For a few years now I had been referring clients to
Now it was time to take the plunge myself.
This dynamic company designs with you your home page, sets up your pages as per your needs and for a small monthly charge hosts your website all in a creative online process that is easy to be part of.
You are in control of text and photos and setting up internal and external links. Their offerings are too many to list here, I have a blurb about them on my website under websites.
This is what is referred to as a content management system (CMS).

So check out my new webbie :

Special offer:
For my clients and any business in the Upper Goulburn Region websitegurus have a special 2 part offer, if you are interested about updating and are a sole trader or a representative of an Incorporated body or group simply drop me an email and ask about the special deal.

happy marketing...

Wednesday, July 7, 2010

The 2010 Australia Post - Our Community Photo Bank Awards

This just came across my desk....
I love competitions... some are better than others and some are way more interesting...see what you think.

The 2010 Australia Post - Our Community Photo Bank Awards are now open for submissions.
The awards are designed to draw out the photos that will help show Australia the amazing breadth of community sector work that is being undertaken, while providing a pool of great shots for community groups to use in their own marketing efforts.

A total of $5000 is up for grabs:
$1000 for the photograph and $1500 for the nominating community group in two
categories: the most popular picture and the picture that best exemplifies the work of Australian community groups.

The competition was launched at the Communities in Control conference last month.
The photo thought to best exemplify the work of community groups last year was of an older member of the Beaconsfield CFA showing a young member of the Hillcrest Rangers Scout Group how to hold a fire hose.

Most Popular Picture went to the Australian Rett Syndrome Association for a photograph of a five-year-old girl who has Rett Syndrome.
You can submit your photos by uploading them at or posting them on a disc:
Photo Bank, Our Community, PO Box 354, North Melbourne, 3051. Don’t forget to include a caption, the photographer’s name, the name of the community group, and some contact details.

By entering the competition you are agreeing to allow people to share and use the photo under a creative commons licence. That means that people are free to use the photograph, providing they providing attribution and the publication is not for commercial use.
Entries are open until October 15
To find out more and see all of the photos submitted so far, go to

Wednesday, June 23, 2010

okay seriously im in love with gigapan

You know what its like you ring up to order printing materials and you get talking to the sales rep and he just happens to be a on the ball type who knows his industry, loves photography and knows what is hot.

I buy regularly from Kayell Australia from the Melbourne office and Stan who is a professional sales person who is responsible for Sales, Service and Colour Management for Photography, Graphic Arts and Print for clients mentioned today this cooler than cool product.

They call is the EPIC pro for your DSLR its a fitting that produces effortlessly a gigapixel panorama.
It then works in with GigaPan Stich to combine 100's of photos in to a single panna and then uploads to

How does it work?? From the website:
"Simply attach your camera to it, then the EPIC directs you through the steps to capture a gigapixel image. You then set the upper left and lower right corners of your panorama and the EPIC works out how many photos your camera will need to take, hundreds or even thousands, and automatically organizes them into the correct rows and columns needed to capture your panorama. The robotic arm clicks away, capturing amazing detail in a short amount of time."
OMG how wonderful is this system??
like i said I'm in loveeeeeeeeeeeeee.
You also need to check out
Thanks Stan from Kayell - Melbourne what a rush of cool product!

Sunday, June 20, 2010

quote for the day by Ernst Haas

‘There is only you and your camera.
The limitations in your photography are in yourself, for what we see is what we are’
Ernst Haas
Ernst Haas (1921–1986) is acclaimed as one of the most important figures in 20th century photography and is considered a pioneering artist in color photography.
His estate comprises of
over 250,000 color transparencies;
100,000 black and white negatives;
and extensive correspondence and writings.
Why did I pick Ernst today?
I love his photos of famous people and especially love the B/W's of Marilyn Monroe:

Saturday, June 19, 2010

help david peterson with a world wide experiment

Check this out:

'David Petersons first worldwide photography experiment!
With everyones help, he's aiming to see the world in snapshots at a specific moment in time!
and if you help David out you could win a 12 megapixel Canon PowerShot SD780IS camera!
This is all you have to do:
- At 10:30am local time this Saturday morning, 19 June 2010, take a photo where you are.
- Upload it to David's special Snapshots website.
That's it!
It doesn't matter what the photo is about. It doesn't matter what camera you have. It doesn't have to be a fantastic shot (but please put a little effort into it!)
And you'll be able to see everyone else's shots too!
Wouldn't it be great to have a 'snapshot in time' to see our different cultures and experiences?
More details here:

Saturday, May 29, 2010

Media kits - the what, how and why?

A few businesses asked me recently to explain the media kit concept further and what makes a good media kit.

Journalists / feature writers do like to have all the business information they are featuring at their fingertips, especially if they are doing a flying visit.
It also prompts them with features you want to highlight.
From this the journo can find a story and build on a particular angle to produce a great feature.

Basically a media kit is a cd that contains the following as word document, pdf or jpgs files:

Overview of services and or products
History of the business
Sample copy/text - basically 300 words about the Business and or a feature on the businesses point of difference or unique selling point.
Copies of previously run features can be included as pdf files.
Hero shots ( jpgs ) of your business - please rename the files i.e. Gumboot B&B cottages " gum leaf cottage". ( this makes it easy for a jpg to be located for the article )

Don't forget to label your cd, if you can print on to it do so with your contact details and website.

Some businesses these days embed the media kit in their website which is very handy to utilise when you recieve phone request for information.

Its about self promotion without being over the top, information on all aspects of your business will give the journalist an opportunity to seek out a great angle!

And finally keep your media kit uptodate, if you have something exciting happen in your business incorporate that in to your files ready for the next media precence.

Thursday, May 27, 2010

The dog and his friend Pippa

Photographing animals especially pets can be challenging.
They are so interested in what you are doing their eyes and heads follow your every move.

Some times its nice when you look after friends animals you can bug them with a camera every so often and they remain less challenging.

One thing I enjoy about the photographs it that you can change them to black and white, this gives them I feel a whole new look as you dive in to the world of contrast!

These are just two happy snaps with no set up of two dogs.
Pippa was just wonderful as she dozed in the sun, with out a care in the world.
The other one I'm afraid is our dog and he is now the right royal poser.
The eyes and getting down to their level are the two best rules I try to remember.
Background and light are also very important with of course natural light being the best.

Wednesday, May 26, 2010

oh my god we need a name!


Whilst working out my small article for today's blog I got to thinking about names, branding and the whole marketing thing of a small business.

Then my inbox received an email from MOO.

Now Moo is a dynamic, fresh evolving business and they were running a story on their blog today called 'whats in a name'.

I watch with interest, as this company is so enthusiastic and that spreads more enthusing amongst their clients.

Businesses are looking/seeking to see other successful companies and they want to be part of that somehow.

Moo have some innovative ideas which they share with their clients regularly with their newsletters, blogs and their followers on the social media loop.

Check out a snippet from their blog:

"So, what’s the best way to come up with a company name?
Many small businesses begin with one employee – you. As a result, they begin with their owner’s name in their company name – Chanel, Jack Daniels, Ford, JP Morgan, Marks & Spencer, JC Penny for example.

For companies taking their owner’s name, it can be hard for clients and customers to tell the difference between brand and owner – something to remember if you’re active in social media. Where do your personal tweets stop, and your company’s start?

Other companies have a name that seemingly means nothing at all. For example, what does Google actually mean? There are lots of rumors behind the name, but where did the name Coca-Cola really come from ?
On delving a little deeper we learn that both of these names tell a story, and relate in some way to the history or nature of the business."

They raise interesting points here about stories, which always fascinate me (love a good case study!) and single identities.

You can struggle with this as sole trader in this country, everyone is watching all the time so you must be professional and diligent at all times....once the owner is crass or way too opinionated people can be turned off by your product or service..they cannot differentiate between you and the product and or service.

Its the most exciting time in a businesses' history is when they are comeing up with name, a look, themeing, deciding on corporate colours, developing style guides or deciding on to start on the branding journey.

Business is exciting thats why we do it!

Tuesday, May 25, 2010

fluid motion

Is it the same thing?
Photographing motion or fluid is challenging and you can come up with many variations of the same photograph by using different DOF, iso speeds and shutter speeds.

Since its cold wet and raining outside...I quickly took the shot between rain showers and then back in side I played with Mr photoshop.

I must be going through a metallic stage.

This a photo of raindrops in to a water bowl with a few layers and coloured filters.
I like the rings and the dark and light areas of this photo. The sharpness of it is appealing too!

Sunday, May 23, 2010

Ten things I have learnt in 22 years of business:

  1. Work hard, play hard and network network network!

  2. If it looks too good to be true it’s probably wrong for you!

  3. Keep current, nothing worse than a grumbling business owner who is not keeping up with the industry, whingeing about competition or not being aware of latest fads.

  4. Be contactable, so many businesses don’t have answer phones or my pet hate mobiles that don’t have message bank ARRR!

  5. Get business cards and carry them at all times.

  6. Give back to community, be generous, the return is priceless.

  7. The customer is gold, once they become copper - its time to move on!

  8. Word of mouth is your best advertising!!

  9. Learn how to multi task and be positive and last but not least..

  10. Learn to take time out, switch off and relax – do something you enjoy, life is way to short!

Saturday, May 15, 2010

Backyard Rodeo

Backyard rodeos are the best, kids who show no fear and animals who just want to get out of there make for an interesting show.
Its like christmas for a photo hound like me who loves action shots!
Check out the photo!

Thursday, May 13, 2010

dead trees and autumn gold

Dead trees are sculptures in nature and home to wildlife everywhere, the more remote the better.
What wildlife doesnt like a veiw.
I love autumn toned trees golden populars against the crisp green of the wetter skys and soft white clouds.....

Thursday, April 29, 2010

When is a photo a photo and when is it a conversation piece?

For me its when its much more than a frozen moment in time, much more than a memory, it makes people have feelings, engages them like a piece of art, makes them question their beliefs when they come from and makes them form an opinion....

See if this does that for you! Its the same image.

have a good one! Sam

Thursday, March 18, 2010

okay im guilty

I have neglected my blog!
But I have proof I have not been idle.

I was privileged to be part of the Marysville's World's Longest Lunch 2010 team.
There was a team of nine and we worked hard to bring the event to Maryton Park B&B in Marysville on Friday 12 March.

It was a great day! Jamie Oliver was the main guest who enjoyed the local fare with 200 guests in a lush green valley with almost velvet looking burnt trees as the backdrop.
Here we enjoyed trout, wine, olives and much more by the regions finest chefs and great hospitality from the volunteer wait staff.

Check out photos from the day.

Now I promise to keep up the blog posts !!

Saturday, February 6, 2010

Tie a Yellow ribbon around the ole oak tree by Dawn.

I'm coming home, I've done my time
Now I've got to know what is and isn't mine
If you received my letter telling you I'd soon be free
Then you'll know just what to do
If you still want me
If you still want me

Whoa, tie a yellow ribbon 'round the ole oak tree
It's been three long years
Do ya still want me (still want me)
If I don't see a ribbon 'round the ole oak tree
I'll stay on the bus
Forget about us
Put the blame on me
If I don't see a yellow ribbon 'round the ole oak tree

Bus driver, please look for me
'cause I couldn't bear to see what I might see
I'm really still in prison
And my love, she holds the key
A simple yellow ribbon's what I need to set me free
I wrote and told her please

Whoa, tie a yellow ribbon 'round the ole oak tree
It's been three long years
Do ya still want me (still want me)
If I don't see a ribbon 'round the ole oak tree
I'll stay on the bus
Forget about us
Put the blame on me
If I don't see a yellow ribbon 'round the ole oak tree

Now the whole damned bus is cheering
And I can't believe I see
A hundred yellow ribbons 'round the ole oak tree

I'm coming home, mmm, mmm

(Tie a ribbon 'round the ole oak tree)
(Tie a ribbon 'round the ole oak tree)

(Tie a ribbon 'round the ole oak tree)
(Tie a ribbon 'round the ole oak tree)

(Tie a ribbon 'round the ole oak tree)
(Tie a ribbon 'round the ole oak tree)

Monday, February 1, 2010

Backyard clicks

They say you can photograph anywhere anytime...
They may be right.

I read an article recently about finding things in your back yard to photograph.
Birds, flowers, fences, animals, grasses etc...

Well I gave myself the 15 minute challenge, two lenses: lens baby and macro.
See the results. Not bad me thinks.. for 6 minutes each lens and changeover time.

Can you work out what they are?

The blue one has been taken using the lensbaby muse with one adapter ring, the light was dappled through the tree over the pool cover. The leaves were non moving, love a subject that is cooperative.
One Heebie flower peeking out in to the sun - GOTCHA! with the macro.
have a great night!

Thursday, January 21, 2010

two things today

Do you like compeditions?

I do!! It makes you push yourself outside your square, your comfort zone:

The Best of Nikonians - 2010 Images contest will start on February 1, 2010 and the theme for this first judging period will be photos using HDR (High Dynamic Range).

Check it out here..

Another great idea from Matt from Ozimages -

"Photographers Place has been a popular online meeting place for for full- and part-time professional photographers since 2003" say the website, well worth checking out today!

Just joined up should be a great forum and chat place for like minded snappers!

Photo today is one for the birds!
Magpie taken in Marysville pre 2009 fires.

Thursday, January 7, 2010

Coolpix S1000pj – a review and HNY!!

Happy New Year, hope your Christmas bought you lots of wondrous things, family, food, presents and camera gear!

I’m not one for point and shoot cameras - meaning I like to work for my images, checking light, getting the shot in to the right frame and tweaking with iso, aperture and ensuring the dof is right etc etc….

But I had the opportunity to review this great new camera from Nikon.

This camera fits in to the palm of your hand, has heaps of great features, is easy to use and can project your images on to the wall. Yes you heard right.

From the first set up setting your language, date and time, the newest p& s from Nikon is very easy to navigate and use. Once the rechargeable Li-on battery is charged and you have put the SD card in the memory card holder you’re ready to go.
If you want to just take photos the auto setting is the best way to go.

The neat little camera in auto mode has flash, macro & exposure compensation with self timer. Its settings for each different environment and or subject were impressive. It has auto vibration reduction and motion detection
Using the scene/shooting selection mode opens up many possibilities with more than 15 options to choose from.

For me the most interesting option was panorama assist. You simply take the first frame of the scene, it becomes translucent and you can take the next photo and so on, great for lining up your images and turning them in to one big panorama. Don’t forget to turn off the VR if you’re using a tripod. Nikon have included in their software panorama maker from Arc soft to assist in the post production of your final results.
The Macro mode and evening/dusk mode is very good with results see photo of bee on spring onion ball flower.

Smart portrait mode got me interested as well. Its features include: skin softening, smile timer and blink proof. These funky features actually made me laugh but they do work. There are also in house retouching features that are cute too!

The video mode is easily assessable via the main menu and provides great ability to record with the microphone on the front of the camera. (WAV and AVI files are the results)
The camera card so far has allowed for 300 odd photos and two sessions of recording mini videos, one of which was taken outside and one inside producing good results. The card is a 4GB card and still has plenty to go.
It seems the card was formatted but the camera like most can format cards if needed.
The video picture clarity and sound is average (comparable to say a designated style video cam)
but great for projecting ( dark rooms are best!) it was also emailable and u tubeable.
Is that a word..LOL… the start up only takes a few seconds so it makes for a great back up for capturing those memories from the reserves of your handbag and or pocket.
This camera had a Lowpro case bought for it to hold the camera, the stand (for projecting) and a remote also for projecting, it makes for a tight unit.

Speaking of projecting the projector feature of this camera is pretty cool. I found it works well on a ceiling and or a wall. It can project from 5 – 40 in and the range is from 0.26 to 2 metres (10 in to 6ft 6 in the old language ) The multi selection button can be used as a toggle to advance photos and the slider sharpens the image projected. To minimise keystoneing you can use your tripod and for image brightness ensure your batteries are fully charged. Due to the fact the battery life is only one hour I would strongly recommend you buy a second battery for those times where you need that extra hour. The remote makes for great fun as well.

Viewing screen – this is a whopping 2.7in with 5 levels of adjustment if needed.
The playback menu has over 10 options including quick retouch, small pictures and slide show.
Some tech bits:
· Multi shot 16
· Iso: 80 - 6400
· Pixels ( effective) 12.1
· Focal length 5.0 -25.0 ( equiv with 35mm( 135 ) format picture angle 28-140mm)
· F stop 3.9 -5.8 & aperture range is 2 stops – f3.9 &7/8 (W)
· AF – 3cm for macro setting & 30cm – 50cm. Focus are selection has 99 focus areas with face priority.
· Shutter speed 1/1500 -2s ( four seconds when your shooting fireworks )
Over all a great little P&S camera jam packed with features and well worth the investment of under $700. AUD from national retailers.

Buy a mono pod or a funky gorilla pod for it, a second battery, a lowpro case (helps the polar bears) and a extra card for it.

Do yourself a favor check it out its pretty cool and see results of playing with it for a day!