How many times do you meet people who know nothing about the places of interest in their own region?
For me I like to know from a personal and a business perspective what is out there.
Its nice when visitors come and you can refer with confidence to a local hotel, inn, cafe accommodation etc.
So if you love your region, get out there, enjoy the sites and take photos!
Be a photographic ambassador of your region and share those pics on face book, by mobile phone and or by the good old email.
See if there is a local visitor information centre that can sell your photos as cards or postcards have them printed out and see if local businesses will showcase them - you may even wish to discuss commisionable sales!