Saturday, May 29, 2010

Media kits - the what, how and why?

A few businesses asked me recently to explain the media kit concept further and what makes a good media kit.

Journalists / feature writers do like to have all the business information they are featuring at their fingertips, especially if they are doing a flying visit.
It also prompts them with features you want to highlight.
From this the journo can find a story and build on a particular angle to produce a great feature.

Basically a media kit is a cd that contains the following as word document, pdf or jpgs files:

Overview of services and or products
History of the business
Sample copy/text - basically 300 words about the Business and or a feature on the businesses point of difference or unique selling point.
Copies of previously run features can be included as pdf files.
Hero shots ( jpgs ) of your business - please rename the files i.e. Gumboot B&B cottages " gum leaf cottage". ( this makes it easy for a jpg to be located for the article )

Don't forget to label your cd, if you can print on to it do so with your contact details and website.

Some businesses these days embed the media kit in their website which is very handy to utilise when you recieve phone request for information.

Its about self promotion without being over the top, information on all aspects of your business will give the journalist an opportunity to seek out a great angle!

And finally keep your media kit uptodate, if you have something exciting happen in your business incorporate that in to your files ready for the next media precence.

Thursday, May 27, 2010

The dog and his friend Pippa

Photographing animals especially pets can be challenging.
They are so interested in what you are doing their eyes and heads follow your every move.

Some times its nice when you look after friends animals you can bug them with a camera every so often and they remain less challenging.

One thing I enjoy about the photographs it that you can change them to black and white, this gives them I feel a whole new look as you dive in to the world of contrast!

These are just two happy snaps with no set up of two dogs.
Pippa was just wonderful as she dozed in the sun, with out a care in the world.
The other one I'm afraid is our dog and he is now the right royal poser.
The eyes and getting down to their level are the two best rules I try to remember.
Background and light are also very important with of course natural light being the best.

Wednesday, May 26, 2010

oh my god we need a name!


Whilst working out my small article for today's blog I got to thinking about names, branding and the whole marketing thing of a small business.

Then my inbox received an email from MOO.

Now Moo is a dynamic, fresh evolving business and they were running a story on their blog today called 'whats in a name'.

I watch with interest, as this company is so enthusiastic and that spreads more enthusing amongst their clients.

Businesses are looking/seeking to see other successful companies and they want to be part of that somehow.

Moo have some innovative ideas which they share with their clients regularly with their newsletters, blogs and their followers on the social media loop.

Check out a snippet from their blog:

"So, what’s the best way to come up with a company name?
Many small businesses begin with one employee – you. As a result, they begin with their owner’s name in their company name – Chanel, Jack Daniels, Ford, JP Morgan, Marks & Spencer, JC Penny for example.

For companies taking their owner’s name, it can be hard for clients and customers to tell the difference between brand and owner – something to remember if you’re active in social media. Where do your personal tweets stop, and your company’s start?

Other companies have a name that seemingly means nothing at all. For example, what does Google actually mean? There are lots of rumors behind the name, but where did the name Coca-Cola really come from ?
On delving a little deeper we learn that both of these names tell a story, and relate in some way to the history or nature of the business."

They raise interesting points here about stories, which always fascinate me (love a good case study!) and single identities.

You can struggle with this as sole trader in this country, everyone is watching all the time so you must be professional and diligent at all times....once the owner is crass or way too opinionated people can be turned off by your product or service..they cannot differentiate between you and the product and or service.

Its the most exciting time in a businesses' history is when they are comeing up with name, a look, themeing, deciding on corporate colours, developing style guides or deciding on to start on the branding journey.

Business is exciting thats why we do it!

Tuesday, May 25, 2010

fluid motion

Is it the same thing?
Photographing motion or fluid is challenging and you can come up with many variations of the same photograph by using different DOF, iso speeds and shutter speeds.

Since its cold wet and raining outside...I quickly took the shot between rain showers and then back in side I played with Mr photoshop.

I must be going through a metallic stage.

This a photo of raindrops in to a water bowl with a few layers and coloured filters.
I like the rings and the dark and light areas of this photo. The sharpness of it is appealing too!

Sunday, May 23, 2010

Ten things I have learnt in 22 years of business:

  1. Work hard, play hard and network network network!

  2. If it looks too good to be true it’s probably wrong for you!

  3. Keep current, nothing worse than a grumbling business owner who is not keeping up with the industry, whingeing about competition or not being aware of latest fads.

  4. Be contactable, so many businesses don’t have answer phones or my pet hate mobiles that don’t have message bank ARRR!

  5. Get business cards and carry them at all times.

  6. Give back to community, be generous, the return is priceless.

  7. The customer is gold, once they become copper - its time to move on!

  8. Word of mouth is your best advertising!!

  9. Learn how to multi task and be positive and last but not least..

  10. Learn to take time out, switch off and relax – do something you enjoy, life is way to short!

Saturday, May 15, 2010

Backyard Rodeo

Backyard rodeos are the best, kids who show no fear and animals who just want to get out of there make for an interesting show.
Its like christmas for a photo hound like me who loves action shots!
Check out the photo!

Thursday, May 13, 2010

dead trees and autumn gold

Dead trees are sculptures in nature and home to wildlife everywhere, the more remote the better.
What wildlife doesnt like a veiw.
I love autumn toned trees golden populars against the crisp green of the wetter skys and soft white clouds.....