DIY PR Mentor Program helps small businesses get results

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To satisfy the increasing number of small business owners bypassing PR agencies to do-their-own publicity, Melbourne based agency, JMM Communications has introduced PR Guru’s DIY PR Mentor Program to help small businesses get better results.

The six step, online coaching program/webinar series is run by media relations expert and founder of PR Guru, Julie Morgan, who has over 25 years running a PR agency. It starts on 17 March 2011.

Julie says, "This six step DIY PR Mentor program has been developed to assist anyone struggling to get results when they do their own PR. Our Mentor program walks you through the key stages of a publicity campaign so that you can really hone your skills, so that you don’t waste your time or, that of a journalist.

The Mentor program will deliver:
6 x 50 minute webinars that guide you through the PR stages (over 12 weeks)
A 15 minute 1:1 consultation to review your progress and answer your queries
A copy of the PR Guru DIY Publicity Guide
A media database list from the PR Guru suite, plus templates and tools to put your plan into action.

By the end of the program participants will know how to identify news, write a press release, compile a media kit, identify target market and media, refine a media pitch, become interview ready and business ready, incorporate social media as well as maximise results.

Details: PR Guru DIY PR Mentor Program - starts 17 March. Cost: $598
Book now to get 15% discount and free booklet: Behind the Newsdesk: 2 minutes with Australian journalists and presenters.