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Posted by sam hicks on February 06, 2011

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Media kits - the what, how and why?

A few businesses asked me recently to explain the media kit concept further and what makes a good media kit. Journalists / feature writers do like to have all the business information they are featuring at their fingertips, especially if they are doing a flying visit. It also prompts them with features you want to highlight. From this the journo can find a story and build on a particular angle to produce a great feature. Basically a media kit is a cd that contains the following as word document, pdf or jpgs files: Overview of services and or products History of the business Sample copy/text - basically 300 words about the Business and or a feature on the businesses point of difference or unique selling point. Copies of previously run features can be included as pdf files. Hero shots ( jpgs ) of your business - please rename the files i.e. Gumboot B&B cottages " gum leaf cottage". ( this makes it easy for a jpg to be located for the article ) Don't forget to label your...

okay im guilty

I have neglected my blog! But I have proof I have not been idle. I was privileged to be part of the Marysville's World's Longest Lunch 2010 team. There was a team of nine and we worked hard to bring the event to Maryton Park B&B in Marysville on Friday 12 March. It was a great day! Jamie Oliver was the main guest who enjoyed the local fare with 200 guests in a lush green valley with almost velvet looking burnt trees as the backdrop. Here we enjoyed trout, wine, olives and much more by the regions finest chefs and great hospitality from the volunteer wait staff. Check out photos from the day. Now I promise to keep up the blog posts !!

DPS – digital Photography school

Darren Rowse is the creator behind this vastly growing site that is kicking major website butt. According to the mastermind behind this online gathering of photographers and photo enthusiasts the DPS site is breaking records. From the latest post under milestones: - Our photography forum has just passed signing up 50,000 members in the last week. - Our subscriber numbers (the total of those who subscribe via RSS or via our daily and weekly email newsletter ) is fast approaching 300,000 - it looks like we’ll hit that magical number in the next couple of weeks.. - Twitter follower numbers are up over 13,000. - Monthly traffic to DPS continues to be solid. This month we’re on track to hit 2.5 million visitors with over 5 million pages of the site viewed. more? check out: http://digital-photography-school.com/dps-town-hall-meeting-whats-going-on-at-dps#ixzz0LSkP2wMP&C On line communities are the fastest growing of all time, peoples lives are busy and if a blo...

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