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Posted by sam hicks on February 06, 2011

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A good book by the fire on a wet day !

“ Welcome to the age of emotion – how to attract and connect with customers using video” a new book by M ichael Langdon, 2018, McPhersons, Australia., This is a book I received in the mail as a Marketing magazine subscriber. I thought oh here is a free book ??This may be interesting. I was surprised, it actually was a great read and timey given the need for research for clients and study. Plus it was a perfect day for reading.. So with hot coffee and a roaring fire alongside me I read about the opportunities that come with video and the benefits to business. We all know that video is a higher viewed medium than an image. Just look at UTube, noted as the biggest search engine by Langdon in his book. Or even check out your insights behind your Facebook or Instagram accounts to see how video performs in posts compared to a link or an image. The author, Michael Langdon has a wealth of experience in video and selling em...

Scan art? To scan or not to scan.

that is the question.... Scan art? What the fudge? Its a fun way of using your scanner for less serious things. http://www.scannography.org/ is a website devoted to the art of scanning, there is some interesting effects I must say , I have only just scraped the surface. From abstract, animal, botanical, illustrative, movement, objects and painting on scanner to portraits…weird and wonderful! There are some interesting portrait works by Cassandra Leopold, check her blog out: http://cassandraleopold.blogspot.com/ See Jamie’s unusual technique for painting on glass on his scanner and the results he has come up with : http://www.jaimeruas.com/ On http://www.chris-staebler.com/ , Chris’s ability to turn everyday objects in to scan art, animals and insects help him to be ever so creative. Lots of explanations as well. See my first attempts with the leaves. Now I can begin to play with beads and nuts and seedpods on sticks..... what fun!!

The noun integrity in business and life..

According to the office Cambridge dictionary, Google and Wikipedia the word integrity is “the quality of being honest and having strong moral principles” For me, this covers so much more… It covers personal and business life values. It is a value that everyone should consider, seek out, strive for or even better; live by. One of the things I learned very early in life was a saying integrity above self " . Google shows me that as a synonym: it includes words such as - "honour, honourableness, upstandingness, good character, principle(s), ethics, morals, righteousness, morality, nobility, high-mindedness, right-mindedness, noble-mindedness, virtue, decency, fairness, scrupulousness, sincerity, truthfulness, trustworthiness." Integrity in Business to Business (B2B) and indeed your private life is paramount… So, if we constantly live by this in our own B2B lives… what happens when we meet people or businesses who don’t stand by this? It b...

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